Cookie Policy

1) What cookies are

Cookies are small text files stored on your device (computer, phone, tablet) when you visit a website. They help websites remember information about your visit, such as your preferences, session state, and (where permitted) how you interact with pages. Cookies can be “session” cookies (deleted when you close your browser) or “persistent” cookies (remain on your device until they expire or you delete them).

In addition to cookies, we may use similar technologies such as pixel tags and server-side events. A pixel tag is a small piece of code that can record a page view or a conversion event. Server-side events are event signals sent from our server rather than your browser. These technologies are used only to the extent described in this policy and, for analytics and marketing, only after you provide consent (where required).

2) First-party vs third-party cookies

Cookies can be set by the website you are visiting (first-party cookies) or by other companies that provide services to the website (third-party cookies). For example, analytics and advertising platforms typically set third-party cookies to measure site usage or ad performance, but only where you allow them through your cookie preferences.

3) How we use cookies

pathforge.buzz uses cookies for three purposes: (1) to keep the site functioning reliably, (2) to understand how the site is used so we can improve it, and (3) to support marketing and conversion measurement for advertising campaigns when permitted. For a course platform and registration-focused landing pages, cookie choices matter because we want the site to stay fast, secure, and consistent across devices while still respecting privacy and consent.

We do not use cookies to collect sensitive personal information. Our educational content focuses on sewing compression garments and sportswear construction; cookie data is used for website operations and measurement, not to make medical or personal inferences.

4) Cookie categories

Essential cookies (always on)

Essential cookies are required for the site to function. They support basic features such as maintaining session continuity and remembering your cookie consent choice. These cookies are set automatically because without them the website may not work correctly. Essential cookies do not require consent in most jurisdictions.

Analytics cookies (consent required)

Analytics cookies help us understand site usage (for example, which pages are viewed most, how visitors move through the registration flow, and where the site might be confusing). We use these insights to improve clarity, page speed, and course discovery. Analytics cookies activate only after you opt in using the cookie banner or cookie preferences panel.

When analytics is enabled, we may use Google Analytics 4 (GA4) with IP anonymization and a typical data retention setting of 14 months. We aim to use analytics in a way that supports product improvement rather than intrusive tracking.

Marketing cookies (consent required)

Marketing cookies are used to measure advertising performance and to show more relevant ads to people who have visited our site. They can support remarketing, conversion attribution, and audience creation (such as custom audiences or lookalike audiences). Marketing cookies activate only after you opt in using the cookie banner or cookie preferences panel.

If marketing cookies are enabled, our site may be configured to use platforms such as Google Ads and Meta Pixel for conversion measurement and remarketing. We do not permit these providers to use site data for their own independent commercial purposes beyond providing services to us.

5) Cookie table

The table below lists cookies that may be used on pathforge.buzz. Some cookies are present only if you enable analytics and/or marketing cookies.

Notes: cookie names and retention can vary slightly depending on provider configuration and updates. Where relevant, the cookie preferences banner controls whether analytics and marketing cookies can be set.

6) Third-party providers

If you enable analytics or marketing cookies, we may share limited cookie and event data with the providers below to deliver their services:

• Google LLC (Google Analytics 4, Google Ads, Google Tag Manager): measurement, performance insights, and advertising conversion tracking.
• Meta Platforms, Inc. (Meta Pixel and related tools): conversion measurement and advertising audiences.
• Cloudflare (security/CDN): performance and security services that may process IP-based signals for threat detection.

We do not permit these providers to use site data for their own independent commercial purposes beyond providing services to us.

7) Managing your cookie preferences

You can control analytics and marketing cookies in three ways:

• Cookie preferences panel: use “Manage cookie preferences” in the footer to adjust consent. Essential cookies remain active because they are required for site functionality.
• Browser settings: you can delete cookies and configure your browser to block some or all cookies. If you block essential cookies, parts of the website may not function correctly.
• Provider opt-out tools: depending on your region, you can use vendor tools to manage advertising and analytics preferences.

• Google Analytics opt-out browser add-on
• Google Ads settings
• Meta ad preferences
• Your Online Choices (EU)

8) Changes to this Cookie Policy

We may update this Cookie Policy to reflect changes in technologies, legal requirements, or how pathforge.buzz operates. When we make changes, we will update the “Last Updated” date at the top of this page. If a change materially alters how cookies are used, we may provide an additional notice on the website.

9) Contact

If you have questions about this Cookie Policy or how we use cookies, contact us at [email protected].